HEEDONG JEONG
Graphic Designer
Currently working at Ogilvy NYC
Heedong.design@gmail.com


   

 






Emotional Oranges: The Juice2


Year. 2022
Type. Album cover re-design
Design. Heedong 
Illustration. Heedong


I learned that love is the process of matching each other. But it may burst while forcing it in.

This project delves into the question of how a single bottle of orange juice can have a uniform flavor, despite being made from thousands of oranges with varying tastes - some sweet and juicy, others sour. Heedong finds this phenomenon to be reminiscent of a love relationship, where two individuals come together and try to become one despite their challenges.

The Juice 2, an album by Emotional Oranges, explores the experiences that occur in a love relationship. The tracklist is a musical representation of the journey of a love relationship, with each song painting a picture of the ups and downs. This musical interpretation and the stories told through the tracks are aligned and complement each other.