ENCHANTMENTS


Year. 2022
Type. Branding, Brand Identity
Design. Heedong Jeong
Illustration. Heedong Jeong
Duration. 3 Weeks

1000 people. 1000 concerns. Enchantments is the oldest witch store in East Village, NYC. There are numerous types of magic in the occult culture, but this store only spells for positive energy and happiness and removes our uncertain future concerns. All people have their way of handling their problems. And especially in NY, it's another scale than other cities and more chaotic. Different cultures and races of people have their way, and there must be a million ways to solve their problems. In that sense, Enchantment is another way for some people to resolve their concerns, and it's devoted to our society in another form, and it should be welcome in our community.

Logo

Grid system & Symbols

Branding