Hello! I’m Heedong, a graphic designer based in New York, working across design and advertising agencies. I find real meaning in being able to bring smiles and positive energy to people through design.
Branding and advertising are the areas I’m most passionate about; I love exploring how visual language can express a brand’s personality and create moments that stay with people long after they've experienced them. That’s what makes this work so rewarding for me.
EDUCATION
School of Visual Arts (NYC, 2022)
MFA Design
Korea National University of Arts (2014—2020)
BFA Graphic design
WORK EXPERIENCE
Ogilvy (NY, 2023—)
Graphic designer
Built new social branding guidelines for Verizon Business and Verizon Frontline, aligning cross-team visual consistency with a refined design system
Designed campaign decks and brand visuals for Verizon, Kiehl’s, and Mastercard, with a focus on typography, layout, and storytelling
Led art direction and motion design within the Verizon B2B team, translating campaign concepts into engaging visual narratives
Oversaw video production from filming to editing, ensuring visual quality and alignment across platforms
Petermayer (LA, 2020—2022)
Associate designer
Created and led campaign visuals and motion graphics for HILTI, Ztarians, Ochsner Digital Medicine, and Hancock Whitney Bank
Launched Petermayer’s rebranding visual identity and established brand guidelines
FENOMENO (Seoul & Italy, 2018—2019)
Graphic designer
Developed OOH, flyers, and travel fair materials for United Airlines in the South Korean market
Built exhibition graphics for “Time of Journey” in Madrid, Spain, including posters and a catalog
National Museum of Modern and Contemporary Art (Seoul, 2015)
Design Intern
Created and presented visual concepts for “Kyohyang,” a poster exhibition featuring 200 Korean and Japanese graphic designers
PRESS & AWARDS
SABRE (2025)
Shortlisted, Faces of Verizon Frontline (result TBA)
Shorty Awards (2024)
Shortlisted, Verizon Business Social
GRAPHIC Magazine (2022)
Book design “Regrets” highlighted
Printmag.com (2022)
Typeface “Angry Brow” highlighted
Seoul Design Awards (2019)
Gold (student winner)
Seoul Design Challenge (2015)
Excellent Awards
Dean’s List (2015—2020)
Full ride, Korea National University of Arts