Heedong is a graphic designer in NYC, currently at Ogilvy (2023—).

Branding

Packaging

Film & Art Direction

UnExhibited
Faces of Verizon Frontline
Verizon Business Intelligence Briefing Vol.1
Verizon Business Intelligence Briefing Vol.2

Digital & Campaign

RSRC (Running Souls Run Club)
Verizon My Plan
Verizon Business Social

Editorial

Hoard
Regrets

About

heedong.design@gmail.com

AVIATION TAG

Repackaging

The average lifespan of an aircraft is about 20 years. After that, most end up in the desert — waiting to be scrapped or used for parts. Kind of like a person growing up and eventually retiring.

Aviationtag turns the outer skin of these retired planes into unique tags. Each one keeps the original paint and comes with info like the aircraft model, and dates of its first and last flights.

I redesigned the packaging to make the experience even more special — like a small chronicle of a plane that spent decades in the sky. For some, it’s a piece of aviation history. For others, maybe even a plane they once flew on.