Verizon My Plan

Ogilvy Creative Team
This new brand platform marks a pivotal shift for Verizon—from prioritizing engineering excellence to focusing on what truly matters: empowering individuals.

Rather than challenging industry norms or the past, Verizon positions itself as the carrier that champions you. The campaign emphasizes giving customers the control and tools to shape their own future, rooted in the belief that no one understands their needs better than they do.