2024—Verizon Business Social
Ogilvy Creative Team
Heedong Jeong (Art direction- Motion, Graphic & Content Capture)
Tomas Phochettino (Motion Graphic)
Stephen Price (Copywriter)
Verizon unveiled its new branding in June 2024. Building on its existing philosophy of boldness and simplicity, Verizon is now working to enhance its image as a lifestyle brand. Social media, being the most frequent and direct platform for consumer interaction, has been a key focus in aligning the new branding.
We’ve carefully considered how to adapt the social grid, animation style, and image usage to reflect this change while developing a style that is uniquely ours. In this project, I took on a broad range of responsibilities, including leading the design and visual direction, as well as shooting and editing the content.