HEEDONG

Heedong is a graphic designer in NYC, currently at Ogilvy (2023—).



Branding


ENCHANTMENTS
ZOORINK!
XYNC

Packaging


AVIATION TAG

Film & Art Direction


UnExhibited
Faces of Verizon Frontline
Verizon Business Intelligence Briefing Vol.1
Verizon Business Intelligence Briefing Vol.2

Digital & Campaign


RSRC (Running Souls Run Club)
Verizon My Plan
Verizon Business Social

Editorial


Hoard
Regrets


















Aboutheedong.design@gmail.com



Regrets

Editorial, Artwork A friend, who has been my best friend for a long time, has been confused about her different appearances on the internet and in reality. I wanted her to be a little free from the eyes of others. But there was nothing I could do.

Bonsai refers to a small plant made solely to be displayed. A well-groomed bonsai fills the viewer with wonder. However, this should be contrasted with growing it in a repressed environment. This double-sided symbolism of beauty and oppression of bonsai was expressed using sewing techniques. When the book is opened, it consists of pages with images and text only. Text is a list of conflicting messages that have nothing to do with the images, which acts as an element that interferes with the flow of the book or throws questions.