Heedong is a graphic designer in NYC, currently at Ogilvy (2023—).

Branding

Packaging

Film & Art Direction

UnExhibited
Faces of Verizon Frontline
Verizon Business Intelligence Briefing Vol.1
Verizon Business Intelligence Briefing Vol.2

Digital & Campaign

RSRC (Running Souls Run Club)
Verizon My Plan
Verizon Business Social

Editorial

Hoard
Regrets

About

heedong.design@gmail.com

2020

SPICEABLE

Illustration/ Logo

SPICEABLE is a restaurant located in the Punchbowl region of South Korea, utilizing the country's gradually warming climate to cultivate its own spices and offer an experimental cuisine experience. Inspired by the unique ability of spices to enhance the aroma and flavor of a dish with just a small amount, SPICEABLE has reinterpreted 13 homegrown spices in its own distinctive style along with the logo development.