HEEDONG JEONG
Graphic Designer
Currently working at Ogilvy NYC
Heedong.design@gmail.com


   

 






XYNC


Year. 2022
Type. Branding
Design. Heedong 
3D. Heedong
Motion. Heedong
Font Credit. Apoc-Normal-Trial
Duration. 2 Weeks

<Manifesto>
Conceptual stationery brand Xync
What’s on your desk? The desk is one of the most boring places and creative places at the same time. In that sense, the brand Xync suggests highly conceptual and experimental stationery items to make your desk life more enjoyable. Each Xync stationery item has a unique shape inspired by sea creatures in the virtual world concept. These items can also be synchronized with the AR, which opens a surrealistic world.

As an experimental stationery brand, Xync aims to collapse your daily life and reality at your desk. The goal is to challenge the existing stationery analog sensibility and give it another possibility. So try to collect Xync items and mind-blow your imagination on your small ocean, the desk.