Heedong is a graphic designer in NYC, currently at Publicis.

Branding

Packaging

Film & Art Direction

UnExhibited
Faces of Verizon Frontline
Verizon Business Intelligence Briefing Vol.1
Verizon Business Intelligence Briefing Vol.2

Digital & Campaign

Marriott “We’ll See You There”
Marriott Centennial Logo (TBC...)
SUBWAY’s New Value Menu
RSRC (Running Souls Run Club)
Verizon My Plan
Verizon Business Social

Editorial

Hoard
Regrets

About

heedong.design@gmail.com

SUBWAY’s New Value MenuCampaign

Subway launched a series of affordable Value Menu items, starting with the new Protein Pockets. For these campaigns, I worked on key visuals, TV spot supers and animations, and media design across both high and low funnel channels.

While each product had its own launch, I saw an opportunity to create a consistent look and feel across the campaigns. I developed a visual style for the Value Menu that stood apart from Subway’s other product campaigns. Using bold typography, I brought Subway’s fun and friendly personality into the designs while keeping the look consistent across different products and media formats.